Courtsey of Bloomberg
Yesterday Bloomberg profiled Georgetown’s Sweet Green. The salad-cum-froyo joint was opened two years ago by three recent Georgetown grads and has been doing gangbusters ever since. Bloomberg, business outlet that it is, focused on the dollars and cents side of Sweet Green’s success. They write:
[Co-owner Jonathan Neman] said the group’s financial backers — they include former college classmates and Joseph Bastianich, business partner of celebrity chef Mario Batali — are already close to recouping their original investments. (It cost $1.85 million to build the first three restaurants, 80 percent of which came from investors and the rest from the three founders, Neman said.)…The first Sweetgreen is on M Street, across the street from the apartment Neman and [co-owner Nathaniel Ru] shared during their senior year at Georgetown. The 500-square-foot takeout restaurant cost $170,000 to build and grossed $1.3 million in its first year, Neman said.
Salad and tart frozen yogurt are both on the upside of multi-year trends and Sweet Green has benefited greatly from this. GM thinks it’s great to see a Georgetown born and bred company make good (they’re even considering expanding beyond DC). Let’s just hope for them that salads and/or frozen yogurt don’t become the next Orange Juliuses.
The Georgetown Metropolitan 
Thats the silliest article Ive read in some time. Whomever wrote this article obviously has not been to George Town area in Dec/Jan/Feb, a time where most of the students are gone on brake and its too cold to be walking around outside. How can they they have 400 customers on a typical Monday afternoon in December I wonder. Oh thats right THEY CANT!