Massimo Dutti to Open

GM has learned that Spanish clothes-maker Massimo Dutti is planning to open up in Georgetown. As far as GM can determine, this would only be the second American branch for the European chain.

They are owned by the same parent company as Zara, but they seem to be on the higher end. This would be consistent with GM’s observation that Georgetown’s clothing stores are trending upwards in target market. It’s not Madison Avenue yet, but it’s a lot less dowdy than it used to be.

The store will open up where the American Eagle Outfitters used to be.