Yesterday, Housing Complex writer Lydia DePillis published a thoughtful piece on the ongoing effort of the BID to “rebrand” Georgetown. What she’s talking about is that earlier this year, the BID hired the Roan Group, a professional brand consultant, to advise the BID on the state of brand Georgetown.
While a lot goes into how people throughout the area (and nation) think about Georgetown, there’s only so much that the BID can control. They can’t change the type of stores we have here, for instance, but they can change how those stores are presented, and, more importantly, how they’re perceived. Continue reading