A couple weeks ago, Phillip Kennicott wrote a nice piece in the Washington Post about the death of the shop window in Washington. The thrust of the piece was that more and more, stores are blocking up their front windows in order to increase their shelf-space.
Around town, nobody seems to be more of a purveyor of these blocked windows than CVS. And so it’s with surprise that GM writes that CVS has recently made huge changes to the front of their two Georgetown stores which have opened up their respective shop windows.
Above is a photo of the M St. CVS. You can see that with the introduction of the self-check out kiosks, the store has removed the front counter. This enabled them to clear out the whole front window. Just compare it to what it used to look like:
A lot better don’t you think? (Although turning it back into the Biograph would be an even better step).
They brought similar changes to the Wisconsin Ave. CVS as well. Here it is before:
And here’s what it looks like now:
So in short: Thank you CVS for bringing a little more transparency to Georgetown.
The Georgetown Metropolitan 
Great observation and great post – I’ve tweeted it.
this is amazing. thanks for sharing! I wonder why they did it…
OMG that is awesome. And thanks for the before-and-after pix.
so awesome! this better be corporate strategy going forward. it would be so game-changing if they could do this to all their stores (and get other retailers in the city to follow suit!)
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