The new Trader Joe’s is opening this Friday. The grocery store, located just north of Georgetown at Wisconsin and Whitehaven, will provide a new option for shoppers in the area.
Trader Joe’s certainly has its hardcore fans, but it is a bit of a quirky place. It’s not really a direct competitor to a general grocery store like the Safeway, just a block south. It doesn’t pretend to be a place where you can stock up on all the food you’ll need for a week (unless you only eat frozen food). But what it does have is always a bit of a grab-bag of stuff, mostly under its own brand.
It will be interesting to see what impact its opening has on the Safeway. Trader Joe’s aims for a younger audience, so we may see fewer GU students stocking up around the Safeway. But, again, it can’t really fully replace Safeway in offerings. So any changes will probably be at the margins.
Regardless, it’s great to have another option. And once the apartment building that the Trader Joe’s is in finally opens, hopefully the increase in residents will help support the shops and restaurants of upper Georgetown.