A flashy women’s clothing store is going to take over the long vacant spot at 1254 Wisconsin Ave. Veronica Beard, which has shops in nine other locations, has claimed the space.
Most recently (although not very recently) the address hosted a few pop-ups, including Ledbury and Streets of Washington. It hasn’t had a proper permanent tenant since Reiss left in 2009.
Long time residents will perhaps remember this spot as the location of Swenson’s Ice Cream:
The Georgetown Metropolitan 
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