
Despite the prevalence of vacancies around the Georgetown retail areas, a lot of stores are planning on opening soon. Here are a couple I’ve learned of recently:

-Away
This hip luggage store appears to be opening at 3237 M St., which was most recently the Same Day Health testing site. Like a lot of stores opening in Georgetown recently, this is a “direct to consumer” brand. DTC brands are basically companies that start off selling directly to customers over the web, and then move to opening their own brick-and-mortar stores.
This location was going to be a flavored vodka shop, but that seems to have fallen through.

-Diptyque
This scent-oriented shop has already opened at 3237 M St. (although I have to admit not noticing it yet). It sells various fragrant items such as candles and hand cream.
This location previously hosted Pacers Running, which moved over to Wisconsin Ave.

-STUDS
It appears that a store named STUDS is coming to 3288 M St., which previously hosted Allure. My best guess at what this is is this earring store.
Or it’s a store that sells hot guys. Either way it should be popular.
Also, as noted in November, Blank Coffee and Scotch and Soda are also in the works.
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