Vacant Space to be Filled by Clothing Store

1227 Wisconsin Ave. appears to have a new tenant. In the materials sent to the Old Georgetown Board this month included a sign mock-up for Zadig & Voltaire for this address.

This space has been vacant since around 2020 when the Ecco store closed. Such a long term vacancy on a prominent block like this was not ideal. As other vacancies near it took hold over the last couple years, it felt like this block was teetering on the edge. But we’re back from the brink. Vacancies along lower Wisconsin are way down, and this addition would be consistent with that theme.

I can’t say I have any experience with the shop itself, but then again I’m not the type of person to buy $100 t-shirts:

The brand had a location in City Center, but that is now closed. Query whether a City Center shop moving to Georgetown represents a downgrade for them or an upgrade for us.

In either event, while I’ll probably stick with my $20 t shirts, I welcome them to the neighborhood.

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