Clothing Store to Replace Former 7-Eleven

A new shop is coming to the space vacated most recently by the 7-Eleven at Wisconsin and O St. The brand, M.M LaFleur, is a women’s clothing store. It is also another DTC brand, which has been a fairly consistent theme for a lot of the new shops in the neighborhood. DTC stands for “direct to consumer” and it encompasses all the brands you see on social media that have no (or minimal) physical presence. (In other words, they sell directly to consumers via delivery rather than through a department store or company-owned store). In some way it makes sense that DTC brands looking to dip a toe (or leg) into bricks-and-mortar would choose Georgetown to do it. Or rather, these brands probably have more to gain from a location in Georgetown over larger national brands that probably don’t get as large ROI from adding a new store here.

It’s good to see this location brought back to life. Opinions divided over whether having a 7-Eleven here was a good thing. But having nothing is certainly bad. Bringing a women’s clothing store is a bit of a return for this address. Before the 7-Eleven the Hellas women’s clothing store was here (with Clutch next door).

Of course, long before that, this was famously the location of Doc Dalinsky’s pharmacy:

Probably too much to wish for a return of an institution like that…