Victoria’s Secret is coming to 1220 Wisconsin Ave., according to plans filed with the Old Georgetown Board. The building has been one of the longer term vacancies on this stretch. Massimo Dutti closed a location here around 2019 and it’s been vacant ever since.
Not much more to add here other than to note this is somewhat of an outlier for recent retail openings in Georgetown. For years now, retailers opening here have been overwhelmingly coming from the DTC (direct to consumer) field. These are companies that start off selling straight to customers via the internet before opening their own brick and mortar shops. Victoria’s Secret is classic mall fodder, i.e. the type of store Georgetown has been moving away from. It’s an improvement over a perennially vacant space, though, that’s for sure.
There is one more notable item from the OGB materials. Some store called “The Tox” is coming to 3001 M St.:
This appears to be a business that will occupy the second story of the property (with the Mykita store remaining). The company’s website says it provides “body sculpting through lymphatic drainage” which sounds genuinely sketchy to me. Honestly, it sounds like a service you should not be using without a thorough consultation with an actually licensed medical professional.
The Georgetown Metropolitan 
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