
A group of investors is proposing to convert 1719 Wisconsin Ave. into a “ghost kitchen”. GM linked to an article on this proposal last week, but one aspect of the plan that that article did not delve into is the impact of delivery drivers.
A “ghost kitchen” is a restaurant that produces food for for one or more virtual restaurants that exist in name only. The idea is that hungry eaters look for, say, pizza restaurants in Uber Eats, or whatever, and up pops Pauli’s Neopolitan Pizza. From within the app it appears to be a completely real restaurant, but it doesn’t actually have a bricks and mortar location you could go and eat pizza at. It’s just a kitchen that will fulfill your order and send it to you. And along with your order they may be fulfilling order’s for “Saigon Sam’s” or “Joe’s Burgers” and none of those will be real either. In some cases the restaurants do have other, real bricks and mortar locations, but deliver from this virtual location instead.
Here is how the group behind the Georgetown ghost kitchen describe their business plan:
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