
The Washington Post reported last week that the mega online retailer, Amazon, would be opening a brick-and-mortar bookstore on M St. in Georgetown. It will go into the space that used to house Barney’s Co-op at 3040 M St.
If you are confused by the idea of Amazon opening a real honest-to-God bookstore, you have company. It is a strategy they have only started to pursue in the last couple years. They have opened such stores in just three other cities: San Diego, Seattle and Portland, OR. There are rumors that they plan to eventually open hundreds of the stores across the country.
But what is the strategy about? Theories abound. Perhaps they want to sell more kindles? Build brand loyalty? Use the stores as cheaper distribution centers (i.e., the customer pays for the final mile, not Amazon)? Who knows. Continue reading





















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