Photo by Iain Ding.
The focus of Under Armour’s connection to Georgetown recently has been on the company’s plans to open a store in the old Nathan’s building. But GM realized that starting last year, the company has been putting out a subtle tribute to the company’s Georgetown roots.
It comes in the form of the store’s “lifestyle” non-athletic brand “35th and O”. This isn’t a testament to Under Armour’s founder’s love of Saxby’s but rather a reference to his grandmother’s house. He explained to the Post last year:
[W]e bootstrapped, and my first year in business, we did $17,000 in sales out of a little townhouse on the corner of 35th and O Street in Georgetown…It was three floors. I was living upstairs, and the kitchen was up there. I had a sales office on the ground floor, which was essentially the dining room and living room. In the basement, we kept inventory. And in the corner of the sales office, we kept “The Price is Right” on the television.





















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