
Love it or hate it, Georgetown is a desirable name. We can see this played out in the frequent attempts by companies or entities to label something as Georgetown which is not actually in Georgetown. It happens all the time, but a couple of these mislabelings caught GM’s eye recently.
The first one is from a press release GM received. It’s mostly innocuous but amusing nonetheless:
Cushman & Wakefield today announced the sale of Georgetown Plaza at 2233 Wisconsin Avenue, NW, a 150,097-square foot, 79% leased Class A office building in Washington’s Upper Georgetown submarket…“Given Georgetown’s supply constrained market, the institutional quality of the asset and the strength of the area economy, this is a great opportunity for JOSS Realty,” said Mr. [Eric] Berkman.
This building is not in Georgetown. It’s at Wisconsin and Hall St., squarely in Glover Park. Obviously whoever built the building chose the name for cachet. Fine, no big deal. But what’s funny is that rather than mention the building being in Glover Park, where it is, the release throws in the phrase “Upper Georgetown”, and to the extent that phrase means anything, it means the part of Georgetown between about P and the Safeway (for a more detailed look at what the specific, federally defined, boundaries of Georgetown are, see here.) Continue reading





















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