The news was first broke by us bloggers, but it was The Washington Post that pulled all the strings together to retell the whole Apple store saga, with more photos to boot. Paul Schwarzman’s article and the DC Wire’s post show the evolution of Apple’s designs. The most interesting point for GM was that WaPo reached out to the U.S. Fine Arts Commission and got copies of Apple’s previous proposals.
First of all, how close was GM’s Photoshop sight-unseen hacksaw job to the actual proposal? Surprisingly close:
Besides a bit of self-congratulation, the other thing GM finds interesting about WaPo’s effort is that the undertone of the article seems to be that the ANC and Old Georgetown Board are somehow to blame for this waste of time. Schwarzmann writes:
In advance of its presentation tomorrow, Apple on Monday showed its latest renderings to Georgetown’s Advisory Neighborhood Commission. The commission applauded the design, which appeared to feature only one difference from the first offering:
Instead of five windows across the second floor, there are now four.
ANC members who previously had criticized Apple’s designs applauded the company for its responsiveness to community concerns.
They only ask that Apple consider a bit more detail around the windows.
There’s a bit of sass with that last sentence, as if to say “Oh great, here we go again.”
From GM’s perspective, the delay and chagrin was caused by Apple’s attempts to push the boundaries. It’s clear they knew right off the bat what would be acceptable. While the Old Georgetown Board complained about the expanse of glass fronting the street with the first design, how could the response possibly be to suggest a giant ice cube like this:
Apple followed this completely out-of-place design with the silly design at the top of this post. It’s only after that design was rejected that they came back with the modest design that was approved by the ANC.