Sad day for Georgetown preppies, young and old. The Lacoste store has closed. It was at its location on M St. just east of Wisconsin for over twelve years, which is not a bad run, really.
If you’re GM’s age, you probably still think of Lacoste shirts as “Izods”, the company that made them in the 1970s and 80s (Rob Lowe is probably wearing an Izod in the picture above). They were so popular in the 80s that by the time the 90s rolled around, they were considered comically gauche, like a Member’s Only jacket or Jams. It wasn’t until after 2000 when Lacoste started making the shirts under their own name that they re-entered the fashion world.
This also led to the unfortunate return of the “popped collar” fad of about ten years ago. It was one thing for the first wave preppies of the 70s and 80s to do it, but to copy such an obnoxious look is doubly irritating to anyone with a remote sense of good taste.
Thankfully that trend died out. Nonetheless, unfunny people still use popped collars as a go-to insult when aiming to criticize Georgetowners for something. It’s tiresome.
So, see you later alligator…