GM is sorrey to inform you that the great Canadian invasion has continued. After Roots took a beachhead on M St., a new threat from the Great White North has arrived.
Specifically, in the old space that house BCBG at Wisconsin and M will soon be home to Aritzia.
GM had frankly never heard of this store before. And if anything would have assumed it was vaguely Italian. But no. It is Canadian. British Canadian to be specific.
Like BCBG, it is a higher end women’s fashion store. That rules out GM on at least two counts. But you might like it.
It’s somewhat of a shame that this space is remaining a fashion store. It’s an old fire station and has hosted everything from a museum to a McDonalds. It would make for a dramatic (non-fast food) restaurant space (although probably a bit noisy). Oh well.