Nobody hates to see empty storefronts in Georgetown more than GM. They represent the loss of an establishment and the longer they stay empty, the more they depress the appearance of the block.
But are they worse than billboards?
You may have noticed recently that two storefronts on the 3300 block of M St. have been covered in billboards. The one above covers 3338 and 3340 M St. It is a giant advertisement for Mastercard. On the right is a big screen TV that shows a feed from a camera pointed out at the street. Animated shoes react to movement on the sidewalk.
Across the street at 3335 M St. is this:
It’s a billboard for PNC. It also has a big screen TV, but this one allows you to play a boxing-based game to teach you the power of savings.
While an empty storefront is undesirable, these billboards are eyesores. And frankly they cheapen the look of the neighborhood. Moreover, even if you are ok with these particular ads, do you really want every landlord with an empty store to turn their facade over to Madison Ave.? Continue reading