As reported by the indispensable Georgetown Current, and then picked up upon by Washington Paper City Desk and Greater Greater Washington (hell even the Wall Street Journal got in on it) Apple has been having a tough time getting design approval for its proposed store at 1229 Wisconsin (where the French Connection UK used to be). Its most recent proposal was rejected at the December ANC 2E meeting (which GM attended but had to leave before they got around to this). Two days later, the Old Georgetown Board (which carries more even greater weight than the “great weight” of the ANC) also rejected the most recent design.
There’s been a lot of talk but no visual plans are readily available (if only GM had stuck around that meeting…) Into that void, GM has fired up Photoshop and tried to come up with a visual approximation of what the most recent plans may look like. Take a look after the jump:
As described, the plan includes:
- A glass lower story
- A white stone upper facade
- A big window in the shape of the company’s logo
So what would that look like? Maybe something like this:
One caveat: the is some discussion in the reports that the proposal is only one story. However, that conflicts with the specific descriptions of the proposal, which seem to include at least two and probably three stories.
In GM’s view, this is not an appropriate design for Georgetown. While a few storefronts in Georgetown have modern touches (e.g. big plate glass windows, simple clean lines) none are full-out modern from toe to tip the way that Apple’s design (apparently) is.
What do you think?
10 Comments
January 4, 2009 at 1:19 am
[...] keeping with the Apple store imbroglio, it’s worth discussing the design. As seen from the above picture, Safeway is planning a [...]
January 14, 2009 at 12:17 am
[...] Marc Fisher weighed in on the decision by Georgetown’s ANC and the Old Georgetown Board to reject Apple’s second design for their proposed store at 1229 Wisconsin. Anyone who follows Fisher shouldn’t be surprised that he’s inveighing against the [...]
February 2, 2009 at 11:12 pm
[...] with a traditional design for their concept. As you may remember, in December they showed up with a pretty radical design. They were rejected by both the ANC and the Old Georgetown Board (only the second of which [...]
February 6, 2009 at 1:22 pm
The Apple Store controversy is really a plot by that interfering schemer Bill Gates.
February 8, 2009 at 5:43 pm
[...] it looks like Georgetown will be getting its Apple store after all. Its original design havign been rejected by the ANC for being too radical (read: looking like a normal Apple store),the managers of the [...]
March 8, 2009 at 3:20 pm
[...] The original design submitted by Apple does not appear in any public document, but a report in the Georgetown Metropolitan described it as follows: a glass lower story, a white stone upper facade and a big window in the [...]
March 11, 2009 at 7:55 am
[...] below and a high-level endorsement: Steve Jobs himself had seen the design and liked it. The Georgetown Metropolitan did not. “In GM’s view,” it editorialized, “this is not an appropriate design [...]
March 12, 2009 at 8:55 pm
[...] below and a high-level endorsement: Steve Jobs himself had seen the design and liked it. The Georgetown Metropolitan did not. “In GM’s view,” it editorialized, “this is not an appropriate design [...]
March 13, 2009 at 1:17 am
[...] below and a high-level endorsement: Steve Jobs himself had seen the design and liked it. The Georgetown Metropolitan did not. “In GM’s view,” it editorialized, “this is not an appropriate design [...]
December 17, 2009 at 10:02 am
[...] keeping with the Apple store imbroglio, it’s worth discussing the design. As seen from the above picture, Safeway is planning a [...]