GM heard a an interesting rumor the other day. Apparently, Z-Burger is planning on moving in to Georgetown. He tried to confirm, but didn’t hear back. Nonetheless, the rumor sounded pretty reliable so GM is passing it on.
Z-Burger is a DC-based burger joint with two locations on Wisconsin Ave. (one in Glover Park, the other in Tenleytown). The Georgetown location would also be on Wisconsin, according to what GM heard. It would takeover the space currently housing Aashik at 1424 Wisconsin Ave.
If this turns out to be true, it would be emblematic of two changes creeping through the neighborhood. The first is obvious: we’ve got a lot of burger joints. Five Guys replaced Au Pied Cochon about 5 years ago, News Cafe turned into Thunder Burger, Bill’s Burgers is supposed to take over the old Cheesesteak Factory, and of course we’ve got old standbys like Wingos.
The second change is more incipient and potentially more significant. Between N St. and P St. on Wisconsin there are a lot of, let’s say, “affordable” clothing stores. GM hears people gripe about these all the time, and many people have various theories about these business, theories that GM won’t publish due to the fact he doesn’t carry libel insurance.
One characteristic of these stores is that they frequently put up “going out of business” signs despite the fact they never seem to actually go out of business. Or sometimes they do shut down and then reopen pretty much the same store under a new name. But recently it seems like some of these stores are genuinely going out of business. Originals is shutting down to be replaced by Ice Berry. Aashik may be replaced by Z-Burger. And other stores store-fronts have what appear to be genuine “for sale” signs up.
If this really does signal a shift for that stretch of Wisconsin, GM hopes that one over-concentration of store type (i.e. cheap clothing store) isn’t replaced with another (i.e. fast food).