Photo by Richard Erikkson.
The Canadians are Coming! They’re coming bearing sensible winter clothes and plenty of flannel. Specifically the Canadian clothing brand, Roots, is opening a store on M St.
A reader pointed GM to the following announcement:
Roots is bringing its premium lifestyle brand (consisting of apparel, leather goods, footwear and accessories) to Washington D.C. by opening a 3,550 square foot store on M Street , the pinnacle of high street retail located in the Georgetownneighbourhood. The store will be one of the Company’s award-winning “Enhanced Experience” formats, where shoppers will be able to engage with the distinct character and heritage of the Roots brand, while interacting with product in a visually stimulating and socially connected environment. Going well beyond featuring the Company’s world-famous sweats, shoppers will be able to customize a selection of handcrafted leather bags and awards jackets, as well as enjoy a heritage wall, customer lounge and other design features that will add to the in-store shopping experience.
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