This summer, the Georgetown BID is introducing a new “ParasolShare” system. Seriously. Think bikeshare, but with umbrellas. The idea is that you can pick up a parasol from a long list of stores throughout Georgetown, use it as you shop, and then drop it off before you leave.
It’s a crazy idea, but it kinda makes sense. They will get a ton of attention, draw people into shops, and help shoppers beat the heat. This is what the BID has to say about it:
Nearly 50 participating Georgetown stores, restaurants, salons, galleries and hotels are hosting Georgetown ParasolShare parasols starting June 17, which are complimentary to use while visiting the commercial district. Pick one up as you shop and stroll, then drop it back off when it’s time to roll!
Share your ParasolShare experience on Instagram@OfficialGeorgetownDC, #GeorgetownParasolShare #BeatTheHeat























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