Tag Archives: Landshark Lager

Update on the Landshark Lager Sign

The other day GM wrote about the billboard at 3345 M St. advertising Landshark Lager beer. It was put up on the windows of a vacant building owned by EastBanc. GM asserted that it probably violates the Old Georgetown Act if not other relevant rules and regulations.

Turns out it’s “other relevant rules and regulations” not the Old Georgetown Act that apply. GM got in contact with the Fine Arts Commission, which oversees the Old Georgetown Board. The approach they are taking is that if a sign does not stay up for 60 days, it is not subject to the Old Georgetown Act. So GM was wrong to assert that this is a clear violation of the Old Georgetown Act.

However, since the sign appears in the Georgetown Historic District, it is subject to the jurisdiction of the Historic Preservation Office in the District Office of Planning. Upon being notified of the sign by the ANC (which happened last week) the enforcement office of the HPO notified EastBanc that even a temporary sign like this requires HPO approval.  Since that approval was not sought EastBanc has until next Monday to remove the sign or face a $2,000 penalty. Continue reading

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Filed under Real Estate

New Billboard Almost Certainly Breaking the Law

GM was out on M St last weekend walking over to the Georgetown Running Company to pick out some new running shoes when he came across the garish billboard seen above. It’s been applied to the windows of the currently vacant space between North Face and the (also vacant) Philadelphia Cheesesteak Factory. The building is owned by East Banc.

The ad is for a beer called “Landshark Lager” an Anheuser-Busch beer made for Jimmy Buffet’s Margaritaville restaurant. While the yellow parts of the sign above are plastic adhesive signs, the black rectangle is actually a big screen TV playing ads for the beer:

This sign almost certainly breaks the law. While some building can get away with huge signs announcing their impending opening (like there was at the North Face store) this doesn’t appear to be announcing any new establishment. That is, at least GM hopes it’s not. We don’t need something as incredibly cheesy as a Margaritaville in Georgetown. Continue reading

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Filed under Around Town