Today another cupcakery enters the fierce Georgetown market: Sprinkles. It’s the first foreign import to the market; it comes from California.
One of the few perks GM has running a website on Georgetown is that he occasionally gets invited to events around the neighborhood. Thus on Tuesday he stopped by a party at Sprinkles. (As part of the event, Sprinkles donated $25,000 to Babylove DC. Good on them.)
This gave GM a sneak preview at what this new store offers:
The cupcakes are more like Georgetown Cupcake than Baked and Wired in that they have a prim appearance. But they’re not quite the visual display that GC has. Also, the frosting on Sprinkles’ cupcakes is very sugary sweet, unlike Baked and Wired’s buttery frosting or GC’s cream cheese-infused frosting.
All in all, Sprinkles is fine, and maybe it’ll relieve some of the crowds at GC, but GM is probably going to stick with Baked and Wired for his sugar fix when out and about the neighborhood.
(One more thing: over the weekend there was a long line out the door at Sprinkles. It was some sort of a special preview, so hopefully it won’t happen again. But if they continue to have any sort of line out the door, that is really going to be a problem with our narrow sidewalks.)
The Georgetown Metropolitan 
It’s already a hassle pushing a stroller up that block of M St. Man, if there’s a line, I think we’ll have another strong argument for making M a pedestrian mall.
And on another note, ENOUGH with the cupcakes already! Aren’t we fat enough?
The lemon-gingerbread cupcakes at Baked & Wired are perfection, and I do not have to wait in line for them for more than five minutes. That is all.
So what’s the address? What are their hours? Do they serve liquor like Johnny Rockets?
I was gifted with a box of them. Very very pretty. Large. Reminded me of Real Housewives of Beverly Hills. Pretty, large in certain places, eye-catching, but blind-folded I couldn’t tell them apart. At night the store is stunning, a lovely addition to M Street. Its nice to see a new arrival do a quality building improvement, to lift up the look of the street, to spend some money … rather than the lowest common denominator standard that generally prevails on that once-proud boulevard. Hello chain stores, that’s you I’m talking to. Pick it up!