Georgetown Library fence by M.V. Jantzen.
Good morning Georgetown, here’s the latest:
Photo by M.V. Jantzen.
This weekend the BID hosts one of its most popular annual events: the Taste of Georgetown. The even will be this Saturday from 11 AM to 4 PM. Wisconsin Ave. will be blocked off south of M down to K St. for the event.
As always, dozens of Georgetown restaurants will be on hand to offer samples of their goods to ticket-holding visitors. The proceeds of the event go to benefit Georgetown Ministry Center, a homelessness service provider based out of Grace Episcopal. Last year the BID raised $38,000 for the center.
One new feature of this year’s event that jumps out at GM is the new Wine, Ales & Spirits tasting pavilion, sponsored by the Citypaper. Beers including Shiner Bock, New Belgium, and Anchor brewery will be on tap. Yum.
Photo by Davidjlee.
GM gets a lot of press releases in his email announcing events around the city. Since he doesn’t have time to keep up a calender, or the like, he ends up ignoring most of them. But once in a while one comes along that is just too awesome not to announce. And the phrase “balloon fight” is one that’s going to grab GM’s attention. And so with that, GM is happy to announce that the BID is hosting its first Waterfront Summer Celebration.
The party will take place Sunday June 26th from 12 – 3 down at the Washington Harbour. It will feature food and drinks from Tony and Joes. Then the fun will begin. First it will host a water balloon tossing contest (like an egg toss but with water balloons). Then at about 2:00, the water balloon fight will begin.
GM has no idea how this will be organized, but it’s probably going to be a total blast, so come on down. Continue reading
Today, the BID is rolling out its new branding strategy, a culmination of a year-long effort by the BID’s consultant, the Roan Group (and actually the roots of it go back even further). Get ready to start seeing the above image around everywhere.
The brand itself has a couple of elements. First of all, it obviously puts the neighborhood’s name front and center. When the name itself already has such cache, it just makes marketing sense to let it carry the bulk of the weight. What’s interesting about the typeset is that it is a fairly sleek, sans-serif font. GM attended a presentation by the BID of the new brand, and they explained that they considered more “historical” looking typesets, but found that they were hard to read from a distance.
Carrying the “historical” flag for the brand are the curlicues, which are meant to reflect an old calligrapher’s work. Also, in what is GM’s favorite element of the brand, a bright red star sits at the top. It is meant to represent the star bolts that you see around Georgetown, like this:
There’s actually a funny irony in choosing this symbol. These bolts were used to shore up old brick walls when they started to bulge out under their own weight. A bit like Georgetown straining under the weight of its reputation.